Hitting The Mark

November 17, 2013
4 Holiday Marketing Trends to Consider

It seems like every year, holiday promotions pop up in stores and online earlier and earlier; shoppers stocking up on Halloween candy could easily find them across from Christmas decorations. Last year, Target received sharp criticism for starting their holiday marketing campaign in mid-October. As […]

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October 11, 2013
Plan Ahead – 10 Tips for 2014
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Fall is a busy time of year and before we know it, the new year will be upon us. So now is a good time to plan. It’s a good idea to brainstorm before you set your annual marketing calendar in stone. So we’ve compiled a checklist for planning ahead to 2014 to get you started: […]

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September 11, 2013
The Success of a Sleeper Hit
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Unless you’ve been living under a rock, you know that “Get Lucky” by French house music duo Daft Punk featuring Pharrell Williams and co-written by Nile Rodgers was one of the biggest anthems of the summer. So what is the special sauce that made this song such a hit in a crowded marketplace […]

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August 23, 2013
Focus on the visual
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Don't underestimate visual impact. In addition to mapping customized messaging along the customer's journey, plan a roadmap of imagery, tied seamlessly to the content, that builds on itself for greater impact. […]

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