It seems like every year, holiday promotions pop up in stores and online earlier and earlier; shoppers stocking up on Halloween candy could easily find them across from Christmas decorations. Last year, Target received sharp criticism for starting their holiday marketing campaign in mid-October. As […]
Fall is a busy time of year and before we know it, the new year will be upon us. So now is a good time to plan. It’s a good idea to brainstorm before you set your annual marketing calendar in stone. So we’ve compiled a checklist for planning ahead to 2014 to get you started: […]
Unless you’ve been living under a rock, you know that “Get Lucky” by French house music duo Daft Punk featuring Pharrell Williams and co-written by Nile Rodgers was one of the biggest anthems of the summer.
So what is the special sauce that made this song such a hit in a crowded marketplace […]
Don't underestimate visual impact. In addition to mapping customized messaging along the customer's journey, plan a roadmap of imagery, tied seamlessly to the content, that builds on itself for greater impact. […]