Hitting The Mark

April 16, 2013
How Much Should Your Company Spend on Marketing?

Many business owners are unsure what they should spend, and what they can afford to spend, in order to market their products or services to the clients they need. Very few companies can rely solely on word-of-mouth, even in a small community, but managers can be reluctant to invest money into the bu […]

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February 28, 2013
The Benefits of Insourcing in 2013: Cost Savings & Savvy PR
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Following years of moving jobs overseas, many American companies are choosing to bring manufacturing operations back home. This is proving to be an effective strategy from both a financial and a branding perspective, cutting costs while garnering positive public relations. Many consumers have long […]

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February 15, 2013
Brands to Watch in 2013
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As we look forward to the year ahead, we are excited to see how established brands will implement innovative strategies to stay at the top of their fields. Influential business blogger Seth Godin urges professionals to transform their businesses by being re […]

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February 5, 2013
Top Three Tips for Your 2013 Marketing Calendar
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Around this time of year, most small business owners know that they should spend time planning out their marketing calendars but many are intimidated by this concept or aren’t sure even exactly what to do. Creating and sticking to your marketing calendar is a cost-effective way to plan out, ma […]

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