The partners of Doyle Coffin Architecture were seeking an entirely new brand identity for their architectural firm, which had been founded by partner Peter Coffin’s father in 1975. Along with current partner, John Doyle, Peter sought to elevate the firm’s overall presence to effectively communicate and promote the firm’s core expertise, services and benefits. The new brand would position the firm as an experienced and distinguished architectural design firm delivering excellence in design and highly personalized service. The new, unified voice, delivered through visual and written messaging, conveys the firm’s range of creative expertise, professional service and broad knowledge of the construction market which sets it apart within its competitive industry.
Following a detailed market and competitive assessment, a branding exploration was performed and new logo born. Clean lines and an appealing color palette reflect the partner’s aesthetic vision. Marketing materials deliver a consistent, polished, professional “look and feel,” well aligned with the qualities of architectural design delivered by the firm to its clients. Strong imagery in the print advertising campaign allows the design work to “sell” the firm’s core expertise, and is supported by fresh and innovative text. Polished and thoughtful creative content support the brand across marketing vehicles, from highly detailed capabilities brochures to a beautiful, in-depth website portfolio.