The challenge for this family owned center for nursing and rehabilitation was to elevate the perception and reputation of the brand in an industry which is often naturally clouded by dreary imagery. The task required a thorough and comprehensive overhaul of their marketing efforts. A full assessment of past marketing efforts ensued, followed by a relaunch of the brand and development of new, professional and high quality communications materials. The corporate identity was enhanced by a logo refinement, new website, ad campaign and complementary collateral materials. Bold, large imagery of patients in care are supported by key headline text and a clean, linear design specifically designed to convey both the warmth and precision of the skilled and supportive care offered to the center's clientele.