The admirable and tireless Ridgefield Lyme Disease Task Force has been supporting Lyme Disease education and support in Ridgefield, CT and environs for 10 years. Materials, while plentiful, have been “home-grown” and have not followed any uniform creative approach. Our challenge was to rebrand the non-profit organization to better reflect the services offered, and provide an engaging and uplifting persona/visual voice. The goal was to convey a tone of hope, compassion, health, recovery, energy and progress. The new visual identity needed to be appealing across a wide range of audiences and communication channels, and professional in its execution so as to support funding initiatives at the state level.
The beautiful hand/leaf graphic is connected with an active communication symbol, signifying the key characteristic of the organization - to be a hub of information for those seeking education, support and services about Lyme Disease.