Branding the business and creating a clean and inviting graphic to convey the superior service offered by this esteemed Professional Organizer was our charge. Color, shape and movement were utilized to portray the orchestration of randomness into order within the logo's organized whole. Font and color choices reinforce the core message. The brand name wording brilliantly plays off a rock legend's beloved song title and the owner's name, creating a memorable and fun nomenclature. The tagline clearly positions the business in the consumer marketplace, indicating that it is the go-to provider for a broad range of professional organizing challenges. Authentic and detailed testimonials are used as a key sales and engagement tool, and are central to the website's content and overall message.