Your company’s brand is its core personality. Creating a dynamic brand that reflects the true nature of the business is critical in conveying the promise of what the business plans to deliver to its clientele. We seek to create brands that captivate audiences, convey clarity, exhibit seamless execution across various channels, and ultimately serve as the cornerstone for all future marketing endeavors.
Every aspect of your business contributes to your brand, from its visual elements to its written messaging. This includes elements like the company name, tagline, and logo. At Brandmark, we develop a strong brand image that resonates with your audience by deeply understanding your customers and management. We then translate this understanding into creative solutions that effectively transform strategic objectives into meaningful visual and verbal representations.
Brand Strategy helps businesses succeed.
Businesses need brand strategy to define purpose and values, build emotional connections with customers, as well as foster loyalty and advocacy. Creating consistency in your messaging and visual identity will ensure your target audience recognizes and trusts your brand over competitors.
Market Research
Brand Strategy and Positioning
Brand Name Development
Logo Design
Corporate Identity Packages
Rebranding
Brand Style Guides
Brand Activation
“We value the genuine understanding of our business and
our customer and the passion Brandmark has for working in partnership with us to move our business forward.”
-Randi, CEO Randi’s Room
We are your trusted navigator in crafting strategic brand identities with exceptional expertise and trustworthiness.
We’ve been in the business since 2006! Since then, we’ve had the opportunity to work with over [x] businesses, helping them to build their brand from the ground up, or take them to the next level!
Clients empowered with our brand strategy:
Case Studies
See the range of brand personalities that have taken shape with Brandmark’s help.
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UCE Fine Builders
If We Build It, You Will Come “We shape our buildings; thereafter they shape us.” – Winston Churchill We rebranded… Read More >
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Connecticut Breast Imaging
Connecticut Breast Imaging Compassionate, Patient-Centered Breast Health Imaging and Diagnosis We rebranded and led a full marketing rollout for Connecticut… Read More >
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OrthoConnecticut
OrthoConnecticut Our goal is to help our patients regain mobility, lead active lives and attain optimal well‑being. We helped OrthoConnecticut, a premier,… Read More >
FAQs
What is Brand Strategy consulting?
The process of advising businesses on how to develop, refine, and implement their brand strategy effectively. This typically includes a range of services such as analyzing the current brand positioning, identifying target audiences, crafting brand messaging, developing visual identity elements like logos and color schemes, creating brand guidelines, and devising plans for brand communication and engagement across various channels.
At Brandmark, we work closely with businesses to understand their objectives, market dynamics, and competitive landscape, providing expert guidance to help them build strong, resonant brands that connect with their audience and drive business growth.
What’s included in a Brand Strategy?
In crafting a comprehensive brand strategy, we focus on establishing key elements to drive brand resonance and loyalty. This encompasses verbal guidelines, including defining the brand essence, naming the company, developing a memorable tagline, shaping the value proposition, and establishing messaging pillars.
Additionally, we delve into visual guidelines, which involve creating a strong brand identity through elements like logos, colors, typography, imagery, video, hierarchy, iconography, and interactive elements. By maintaining consistency across these elements, we reinforce the brand’s identity and ensure the business stays true to its core values and fosters recognition and trust among audiences.
How much do Brand Strategy services cost?
When it comes to Brand Strategy services, the cost can vary depending on the specific needs and assets desired, as well as the size of the business.
We tailor our rates to accommodate the unique requirements of each client, ensuring flexibility to work with companies of all sizes. Additionally, we offer discounted packages for clients seeking comprehensive branding solutions.
Rates are discussed with clients based on their individual needs, ensuring that they receive the most suitable and cost-effective strategy for their business.
How do you make a brand stronger?
To strengthen a brand, various factors play a crucial role in how it’s perceived, including reputation, product/service quality, customer loyalty, and marketing effectiveness. Investing in a robust brand is pivotal as it forms the foundation of your company and future marketing efforts.
To make a brand stronger, key steps involve researching the target market to understand their needs, defining the brand’s voice and personality for audience resonance, choosing a memorable business name and crafting a compelling tagline, developing a captivating brand story, creating a comprehensive style guide for consistency, designing visually appealing logo and assets, and ensuring consistent application of branding across all business aspects.
At Brandmark, we incorporate all of these considerations into our brand strategy, resulting in the development of memorable and successful brands for our clients.
How long does it take to build a brand?
Building a brand is an ongoing process that requires consistent effort across various channels to establish trust, loyalty, and recognition. While timelines for creating brand assets or launching a new brand vary based on unique factors, our brand identity development process typically includes three rounds of revisions to refine key elements like the name, tagline, and logo design. This collaborative approach ensures alignment with your vision and goals.
Ultimately, project durations are tailored to each client’s specific needs and objectives.
Don’t stop there, we can take you further…
Social Media Marketing
Use the power of social media to connect with your audience, build brand awareness, and drive business growth
Web Design and Development
Establish your digital presence with a custom website that attracts attention and converts prospects into customers
PR & Media
Utilize strategic public relations and media campaigns to excite audiences and drive engagement