Small and medium sized businesses often wait for referrals and leads through word-of-mouth. Today, digital advertising on search engines and social platforms can help generate a consistent flow of leads through a much more predictable pipeline. These paid strategies give businesses of any size the ability to be found by prospects that are searching for your relevant service or product.
Our digital marketing team uses a data-driven approach to create primarily Google and Meta advertising campaigns that will boost you toward your goals and ultimately generate more revenue for your business. Our goal is to develop digital ads that resonate with the right audience, in the right place, at the right time, ultimately leading to more sales and revenue for your business.
Digital Advertising helps businesses succeed.
Digital advertising offers targeted visibility and measurable, data-driven results. By reaching a specific target audience, you can maximize your ad spend’s effectiveness and provide a quick boost to goals such as increased brand awareness, website traffic, and lead generation from quality leads. Unlike traditional methods, digital advertising also provides more flexibility and adaptability, allowing businesses to swiftly optimize campaigns based on performance data. This in turn allows for a more cost-effective and impactful tool for driving growth and enhancing your brands online presence.
Keyword + Target Market Research
Campaign Planning and Strategy
Ad Creation and Optimization
Campaign Monitoring and Management
Copywriting
Audience Segmentation
Landing Page Building
Competitive Research
Conversion Tracking and Reporting
“We value the genuine understanding of our business and
our customer and the passion Brandmark has for working in partnership with us to move our business forward.”
-Randi, CEO Randi’s Room
Brandmark leads the way in generating quality leads.
We’ve been in the business since 2006! Since then, we’ve had the opportunity to work with over [x] businesses, helping them to build their brand from the ground up, or take them to the next level!
Clients empowered with our brand strategy:
Case Studies
See the range of brand personalities that have taken shape with Brandmark’s help.
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UCE Fine Builders
If We Build It, You Will Come “We shape our buildings; thereafter they shape us.” – Winston Churchill We rebranded… Read More >
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Connecticut Breast Imaging
Connecticut Breast Imaging Compassionate, Patient-Centered Breast Health Imaging and Diagnosis We rebranded and led a full marketing rollout for Connecticut… Read More >
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OrthoConnecticut
OrthoConnecticut Our goal is to help our patients regain mobility, lead active lives and attain optimal well‑being. We helped OrthoConnecticut, a premier,… Read More >
FAQs
What does PPC stand for?
PPC stands for Pay-Per-Click, a model in which advertisers pay a fee each time one of their ads is clicked. Google Ads and Facebook Ads are common examples of where the Pay-Per-Click model can be used. The goal of PPC is to drive traffic to a website, where advertisers only pay for the actual clicks rather than impressions.
Are Facebook Ads worth it?
Facebook Ads can be highly effective for businesses looking to reach a targeted audience. With a vast user base and in-depth targeting options, businesses can tailor their ads to reach specific demographics, interests, and behaviors. This precision targeting often leads to higher engagement rates and can result in a strong return on investment (ROI).
When will I see results from digital advertising?
You will typically start seeing initial results within a few days to a few weeks, however, this can vary based on factors like your niche and ad budget. More significant and consistent results often become noticeable after 2-3 months, and we usually recommend a commitment to at least 60-90 days when running a digital ad campaign.
How much do digital advertising services cost?
The cost of digital advertising services varies based on factors like campaign goals, competition, and niche.
At Brandmark, we offer customizable solutions tailored to your needs and budget, ensuring you receive maximum value from your investment. We recommend scheduling a consultation to discuss your specific goals and get a more accurate estimate.
What is the difference between SEM and SEO?
SEM (Search Engine Marketing) involves paid advertising to increase visibility in search engine results. It includes pay-per-click (PPC) ads and other paid strategies. SEO (Search Engine Optimization), on the other hand, focuses on optimizing your website to improve organic (unpaid) search rankings. While SEM provides immediate visibility through paid ads, SEO aims for long-term organic growth. Both are valuable and can even be used together for a more comprehensive digital marketing growth strategy.
Why is digital advertising effective?
Digital advertising offers targeted visibility and measurable, data-driven results. By reaching a specific target audience, you can maximize your ad spend’s effectiveness and provide a quick boost to goals such as increased brand awareness, website traffic, and lead generation from quality leads. Unlike traditional methods, digital advertising also provides more flexibility and adaptability, allowing businesses to swiftly optimize campaigns based on performance data. This in turn allows for a more cost-effective and impactful tool for driving growth and enhancing your brands online presence.
Don’t stop there, we can take you further…
Search Engine Optimization
Appear higher on search results and outshine competitors by dominating search engine rankings
Web Design and Development
Establish your digital presence with a custom website that attracts attention and converts prospects into customers
PR & Media
Utilize strategic public relations and media campaigns to excite audiences and drive engagement