Social media influenced this year’s presidential campaign in a myriad of ways. It was rare to log in and not see at least one candidate trending, often because of a jab or response posted to one of their social media platforms. Twitter, in particular, seemed to become the candidates’ channel of […]
With the proliferation of marketing channels available today, choosing the right channels and tracking results can present a challenge. Some companies choose to stick with traditional mediums like print and radio while more ride the wave of digital marketing. The vast majority of marketers today, ho […]
It feels like new social media platforms are arriving on the scene every day. Deciding whether or not to jump on board can take some serious time and consideration, which you don’t always have if you want to be an early adopter. But you also can’t afford to follow every shiny object. […]
As the year rapidly draws to a close, the astute marketer is taking time to plan ahead. Crafting your content marketing calendar for your blog, email marketing and social media channels for the year ahead will save you time, energy and money if you do it correctly. Consider these important questions […]
The word tribe has become a buzzword lately for the way it can describe a community that is popping up organically online. These days, we’re often hearing the term in the marketing world to specifically signify a group of people who rally around a cause or brand. These people usually have a set of […]
Information overload. Data deluge. Two ways to describe the same marketing predicament: today’s customer is bombarded with messaging and imagery on a minute-by-minute basis.
So how is a brand to stand out in a crowded marketplace and capitalize on the social media word-of-mouth machine? […]