Hitting The Mark

November 25, 2016
How Social Media Shaped the 2016 Election

Social media influenced this year’s presidential campaign in a myriad of ways. It was rare to log in and not see at least one candidate trending, often because of a jab or response posted to one of their social media platforms. Twitter, in particular, seemed to become the candidates’ channel of […]

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September 14, 2016
How to Manage Your Marketing Portfolio Like An Investment Portfolio

With the proliferation of marketing channels available today, choosing the right channels and tracking results can present a challenge. Some companies choose to stick with traditional mediums like print and radio while more ride the wave of digital marketing. The vast majority of marketers today, ho […]

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August 23, 2016
Periscope: What is it and Who Should Use it?

It feels like new social media platforms are arriving on the scene every day. Deciding whether or not to jump on board can take some serious time and consideration, which you don’t always have if you want to be an early adopter. But you also can’t afford to follow every shiny object. […]

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August 23, 2016
How to Plan Your 2016 Content Marketing Calendar

As the year rapidly draws to a close, the astute marketer is taking time to plan ahead. Crafting your content marketing calendar for your blog, email marketing and social media channels for the year ahead will save you time, energy and money if you do it correctly. Consider these important questions […]

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August 23, 2016
Periscope: What is it and Who Should Use it?

It feels like new social media platforms are arriving on the scene every day. Deciding whether or not to jump on board can take some serious time and consideration, which you don’t always have if you want to be an early adopter. But you also can’t afford to follow every shiny object. […]

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August 23, 2016
How to Plan Your 2016 Content Marketing Calendar

As the year rapidly draws to a close, the astute marketer is taking time to plan ahead. Crafting your content marketing calendar for your blog, email marketing and social media channels for the year ahead will save you time, energy and money if you do it correctly. Consider these important questions […]

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August 23, 2016
Marketing Disruption: What Is It?

The idea of disruption may seem new, and the buzzword recently overplayed, but in marketing, the concept of disruption has been at the very core of innovation for a long time. “Creative Disruption is a phrase that has been used in the marketing world for more than a decade to describe the desired […]

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August 23, 2016
Why You Should Vacate the Marketing Bandwagon

As marketers, we’re often tempted to follow shiny objects. Our world, and our industry, are innovating so quickly that it would be easy to get swept along with the crowd in order to simply keep up with the competition, which is sometimes no small feat. We are blessed to have industry thought leade […]

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