Hitting The Mark

August 23, 2016
Marketing Disruption: What Is It?

The idea of disruption may seem new, and the buzzword recently overplayed, but in marketing, the concept of disruption has been at the very core of innovation for a long time. “Creative Disruption is a phrase that has been used in the marketing world for more than a decade to describe the desired […]

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August 23, 2016
Why You Should Vacate the Marketing Bandwagon

As marketers, we’re often tempted to follow shiny objects. Our world, and our industry, are innovating so quickly that it would be easy to get swept along with the crowd in order to simply keep up with the competition, which is sometimes no small feat. We are blessed to have industry thought leade […]

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August 23, 2016
Google’s “Mobile-Friendly” Label Applies to AdWords Too

Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a […]

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June 30, 2016
The Internet of Things is Charging Ahead: Are You Ready?

The reach of the internet is constantly expanding.  Modern technology now allows for the connection and communication of things, such as appliances and cars, with one another.  Awkwardly dubbed the Internet of Things (IoT), the concept has evolved over the past few years, and businesses are racing […]

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August 23, 2016
Google’s “Mobile-Friendly” Label Applies to AdWords Too

Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a […]

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April 28, 2014
10 Lessons You Can Learn from a Goldfish

Information overload. Data deluge. Two ways to describe the same marketing predicament: today’s customer is bombarded with messaging and imagery on a minute-by-minute basis. So how is a brand to stand out in a crowded marketplace and capitalize on the social media word-of-mouth machine? […]

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January 20, 2014
4 Lessons You Can Learn from Super Bowl Ads

It’s January, and that means the Super Bowl is right around the corner. Even if you’re not a football fan, you’re probably tuning in on February 2nd to check out the commercials, which will this year cost a hefty $4 million for a 30-second spot. So what makes an effective, memora […]

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December 18, 2013
5 Marketing Resolutions to Make in the New Year

The holidays are quickly approaching, and we at Brandmark Studios wish all of our clients and colleagues around the world a healthy and happy new year. When you’re ready to set your plan in place for a successful marketing strategy in 2014, here are some new year’s resolutions that will help you […]

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