Hitting The Mark

December 22, 2014
The Six Pillars of Social Commerce & The Importance of Social Influence by Brian Solis

A great video on the importance of social influence. To quote Brian Solis, "The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how people earn and […]

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November 6, 2014
6 Tips for Planning Your 2015 Marketing Budget

Budget season is upon us, and it’s critical to proactively plan for marketing success in 2015. This can be an overwhelming task for many businesses but it doesn’t have to be. Here are six important items to consider in planning your 2015 marketing budget: […]

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August 26, 2014
4 Tips for Building Your Tribe

The word tribe has become a buzzword lately for the way it can describe a community that is popping up organically online. These days, we’re often hearing the term in the marketing world to specifically signify a group of people who rally around a cause or brand. These people usually have a set of […]

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June 24, 2014
4 Mobile Marketing Tips Every Business Needs Now

Summer is here, and with it comes a critical shift. People are spending less time than ever in front of their computers, and more time on mobile devices. According to a new report from eMarketer, we’re […]

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November 17, 2013
4 Holiday Marketing Trends to Consider

It seems like every year, holiday promotions pop up in stores and online earlier and earlier; shoppers stocking up on Halloween candy could easily find them across from Christmas decorations. Last year, Target received sharp criticism for starting their holiday marketing campaign in mid-October. As […]

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April 16, 2013
How Much Should Your Company Spend on Marketing?

Many business owners are unsure what they should spend, and what they can afford to spend, in order to market their products or services to the clients they need. Very few companies can rely solely on word-of-mouth, even in a small community, but managers can be reluctant to invest money into the bu […]

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April 7, 2011
Sassy ham

7000 hits on You Tube and counting! Plus shares across Facebook. The Queen of Jordan from 30 Rock uttered just a single word, "HAM!", and her sassy delivery and self appointment to the "Ham Council" is quickly gaining attention across the country, eliciting smiles from audiences of all ages […]

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April 1, 2011
Mobile is the new black

Social media's future is all about mobile delivery. People will access their favorite channels more and more through smartphones and smarttablets and less and less through desktop and laptop computers. All the technological development and advances point in this direction. The question in my mind […]

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