Hitting The Mark

November 17, 2013
4 Holiday Marketing Trends to Consider

It seems like every year, holiday promotions pop up in stores and online earlier and earlier; shoppers stocking up on Halloween candy could easily find them across from Christmas decorations. Last year, Target received sharp criticism for starting their holiday marketing campaign in mid-October. As […]

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October 11, 2013
Plan Ahead – 10 Tips for 2014
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Fall is a busy time of year and before we know it, the new year will be upon us. So now is a good time to plan. It’s a good idea to brainstorm before you set your annual marketing calendar in stone. So we’ve compiled a checklist for planning ahead to 2014 to get you started: […]

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September 11, 2013
The Success of a Sleeper Hit
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Unless you’ve been living under a rock, you know that “Get Lucky” by French house music duo Daft Punk featuring Pharrell Williams and co-written by Nile Rodgers was one of the biggest anthems of the summer. So what is the special sauce that made this song such a hit in a crowded marketplace […]

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August 23, 2013
Focus on the visual
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Don't underestimate visual impact. In addition to mapping customized messaging along the customer's journey, plan a roadmap of imagery, tied seamlessly to the content, that builds on itself for greater impact. […]

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March 26, 2011
Social Media – to use or not to use?

Social media -- Facebook, Twitter, LinkedIn and others - is a booming  marketing resource and an important new part of any business' marketing mix.  How much or how little to do is the real question.   The first thing to understand is that social media must be used as a tactical element to help […]

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