It seems like every year, holiday promotions pop up in stores and online earlier and earlier; shoppers stocking up on Halloween candy could easily find them across from Christmas decorations. Last year, Target received sharp criticism for starting their holiday marketing campaign in mid-October. As […]
Fall is a busy time of year and before we know it, the new year will be upon us. So now is a good time to plan. It’s a good idea to brainstorm before you set your annual marketing calendar in stone. So we’ve compiled a checklist for planning ahead to 2014 to get you started: […]
Unless you’ve been living under a rock, you know that “Get Lucky” by French house music duo Daft Punk featuring Pharrell Williams and co-written by Nile Rodgers was one of the biggest anthems of the summer.
So what is the special sauce that made this song such a hit in a crowded marketplace […]
Don't underestimate visual impact. In addition to mapping customized messaging along the customer's journey, plan a roadmap of imagery, tied seamlessly to the content, that builds on itself for greater impact. […]
Social media -- Facebook, Twitter, LinkedIn and others - is a booming marketing resource and an important new part of any business' marketing mix. How much or how little to do is the real question. The first thing to understand is that social media must be used as a tactical element to help […]