Hitting The Mark

November 25, 2016
How Social Media Shaped the 2016 Election

Social media influenced this year’s presidential campaign in a myriad of ways. It was rare to log in and not see at least one candidate trending, often because of a jab or response posted to one of their social media platforms. Twitter, in particular, seemed to become the candidates’ channel of […]

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September 14, 2016
How to Manage Your Marketing Portfolio Like An Investment Portfolio

With the proliferation of marketing channels available today, choosing the right channels and tracking results can present a challenge. Some companies choose to stick with traditional mediums like print and radio while more ride the wave of digital marketing. The vast majority of marketers today, ho […]

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August 23, 2016
Periscope: What is it and Who Should Use it?

It feels like new social media platforms are arriving on the scene every day. Deciding whether or not to jump on board can take some serious time and consideration, which you don’t always have if you want to be an early adopter. But you also can’t afford to follow every shiny object. […]

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August 23, 2016
How to Plan Your 2016 Content Marketing Calendar

As the year rapidly draws to a close, the astute marketer is taking time to plan ahead. Crafting your content marketing calendar for your blog, email marketing and social media channels for the year ahead will save you time, energy and money if you do it correctly. Consider these important questions […]

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November 25, 2016
How Social Media Shaped the 2016 Election

Social media influenced this year’s presidential campaign in a myriad of ways. It was rare to log in and not see at least one candidate trending, often because of a jab or response posted to one of their social media platforms. Twitter, in particular, seemed to become the candidates’ channel of […]

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December 22, 2014
The Six Pillars of Social Commerce & The Importance of Social Influence by Brian Solis

A great video on the importance of social influence. To quote Brian Solis, "The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how people earn and […]

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June 24, 2014
4 Mobile Marketing Tips Every Business Needs Now

Summer is here, and with it comes a critical shift. People are spending less time than ever in front of their computers, and more time on mobile devices. According to a new report from eMarketer, we’re […]

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April 28, 2014
10 Lessons You Can Learn from a Goldfish

Information overload. Data deluge. Two ways to describe the same marketing predicament: today’s customer is bombarded with messaging and imagery on a minute-by-minute basis. So how is a brand to stand out in a crowded marketplace and capitalize on the social media word-of-mouth machine? […]

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