Hitting The Mark

August 23, 2016
Marketing Disruption: What Is It?

The idea of disruption may seem new, and the buzzword recently overplayed, but in marketing, the concept of disruption has been at the very core of innovation for a long time. “Creative Disruption is a phrase that has been used in the marketing world for more than a decade to describe the desired […]

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August 23, 2016
Why You Should Vacate the Marketing Bandwagon

As marketers, we’re often tempted to follow shiny objects. Our world, and our industry, are innovating so quickly that it would be easy to get swept along with the crowd in order to simply keep up with the competition, which is sometimes no small feat. We are blessed to have industry thought leade […]

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August 23, 2016
Google’s “Mobile-Friendly” Label Applies to AdWords Too

Have you ever tapped on a Google Search result on your mobile phone, only to find yourself looking at a page where the text was too small and you had to scroll sideways to see all the content? This usually happens when the website has not been optimized to be viewed on a […]

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June 30, 2016
The Internet of Things is Charging Ahead: Are You Ready?

The reach of the internet is constantly expanding.  Modern technology now allows for the connection and communication of things, such as appliances and cars, with one another.  Awkwardly dubbed the Internet of Things (IoT), the concept has evolved over the past few years, and businesses are racing […]

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April 7, 2011
Sassy ham

7000 hits on You Tube and counting! Plus shares across Facebook. The Queen of Jordan from 30 Rock uttered just a single word, "HAM!", and her sassy delivery and self appointment to the "Ham Council" is quickly gaining attention across the country, eliciting smiles from audiences of all ages […]

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March 28, 2011
The rise of the curator

Who is not overwhelmed by the sheer magnitude of information available on the web today?   It's not surprising that the next generation of information sifting is evolving and the term for it is "curating".  Similar to the role the curator plays at a museum, by selecting art within a theme for pre […]

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March 27, 2011
Be a big fish in a small pond

Social media is still  the new frontier for most businesses, of any size.  What that means is there is still an incredible opportunity to get out there ahead of your competition and do it right. Take a cyber look around at your competition, locally, regionally and even nationally, and see what the […]

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March 27, 2011
What’s the future of geo-location for me?

I can't quite see where geo-location is going.  I know that every programmer and marketer worth their weight is working to figure out out how to track our whereabouts and make it useful to the world at large.  The question is, where can it be constructive and useful to us as people and consumers a […]

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