A great video on the importance of social influence. To quote Brian Solis, "The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how people earn and […]
Budget season is upon us, and it’s critical to proactively plan for marketing success in 2015. This can be an overwhelming task for many businesses but it doesn’t have to be. Here are six important items to consider in planning your 2015 marketing budget: […]
The word tribe has become a buzzword lately for the way it can describe a community that is popping up organically online. These days, we’re often hearing the term in the marketing world to specifically signify a group of people who rally around a cause or brand. These people usually have a set of […]
Summer is here, and with it comes a critical shift. People are spending less time than ever in front of their computers, and more time on mobile devices.
According to a new report from eMarketer, we’re […]
Social media -- Facebook, Twitter, LinkedIn and others - is a booming marketing resource and an important new part of any business' marketing mix. How much or how little to do is the real question. The first thing to understand is that social media must be used as a tactical element to help […]