Author: Johnny Valente
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Check-up to ramp up: Set a winning strategy for 2024
Fourth quarter provides the ideal time for reflection, reassessment, and revitalization of your marketing strategy. This is an opportune moment to conduct a simple, but essential, marketing checkup: Before we ring out 2023 and the clock strikes midnight, you and your strategic team should consider these four activities: 1. Look back! Take a retrospective look…
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Decoding Success: Unveiling Marketing Lessons from Barbie’s Blockbuster Summer Movie
In a world saturated with marketing efforts, where attention spans are fleeting and consumer engagement is a constant challenge, there are rare instances that stand out as shining examples of strategic brilliance. One such masterstroke that has left marketers buzzing is this summer’s recent movie release about the iconic Barbie doll. Beyond the glitz and…
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The Impact of AI-Generated Content On SEO and How To Optimize for AI-Powered Search
The introduction of AI-generated content is reshaping the world of SEO, making it easier to quickly produce large volumes of content. Tools like GPT-4 allow businesses to generate full blog posts, product descriptions, and social media updates with minimal effort. This level of automation has changed how marketers approach content strategy, offering new ways to…
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Leveraging Social Media for Brand Growth
In today’s business landscape, brand development and stewardship are paramount. They involve creating and reinforcing a professional brand identity that utilizes consistent visuals and messaging across platforms. A key aspect of this process is engaging with the target audience through key, branded social media content across channels. Understanding Brand Development Brand development extends beyond visuals…
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The Power of Graphic Design
What is graphic design? Graphic design surrounds us in our everyday lives, often without us even noticing. From posters and advertisements to websites, packaging, and social media, graphic design is everywhere. This creative field utilizes art to visually communicate goals or services to consumers, making information accessible and engaging through the use of color, typography,…
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5 Marketing Trends to Jump-Start Your 2025 Strategy
2025 is just around the corner and the marketing world continues to change rapidly. Staying on top of these changes is crucial for success. From the rise of AI to shifts in consumer behavior, understanding the latest trends will help you create a strategy that helps you connect with your audience appropriately and deliver results. Here are 5…
