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AvantGuard

Case Study Type: Brand Strategy

  • AvantGuard

    AvantGuard

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    by

    Johnny Valente

    We partnered with AvantGuard, to establish a new brand identity, elevate their market presence, and position them as a leader in pathogen defense. Through strategic rebranding, digital marketing, public relations, and social media management, we helped AvantGuard stand out in a competitive industry while effectively communicating their innovative technology to key stakeholders. We Always Lead…

  • Zipped

    Zipped

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    by

    Johnny Valente

    The challenge in developing the Zipped campaign was to create bold, engaging visuals using the oversized zipper pull to drive brand recognition and in-store traffic. Developing a print ad campaign that would be compelling and visually arresting without utilizing product imagery was the initial challenge. The goal was to develop an advertising presence with a…

  • Ridgefield Library

    Ridgefield Library

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    Johnny Valente

    The challenge in rebranding the Ridgefield Library, was to celebrate the Library’s historic role while embracing its new position as a partner in digital information technology. The challenge in rebranding the Ridgefield Library, was to celebrate the Library’s historic role while embracing its new position as a partner in digital information technology. The new logo…

  • Rachel Belden Interior Design

    Rachel Belden Interior Design

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    Johnny Valente

    The challenge in creating a visual identity for Rachel Belden Interior Design was to reflect its professional and sophisticated nature while capturing its creative essence. Rachel Belden had been providing exceptional design services to residential clients since 2003. Her original, fresh and engaging design approach reflects her passion for design, extensive industry experience, architectural planning…

  • Doyle Coffin Architecture

    Doyle Coffin Architecture

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    Johnny Valente

    The challenge in developing the brand for Doyle Coffin Architecture was to create polished, thoughtful content that reflects the firm’s innovative design expertise while maintaining a timeless, professional identity. The challenge in developing the brand for Doyle Coffin Architecture was to convey the firm’s reputation for innovative, timeless design while reflecting its deep-rooted commitment to…

  • Dee Braaten, Real Estate Professional

    Dee Braaten, Real Estate Professional

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    Johnny Valente

    The challenge in designing the brand for Dee Braaten, Real Estate Professional, was to create a vivid and sophisticated identity that reflects her expertise and approachable style. The new logo plays off her initials with clean lines and an impactful mark, resulting in an aesthetically appealing design that resonates with clients and leaves a lasting…

  • Sea Urchin Studio

    Sea Urchin Studio

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    Johnny Valente

    The challenge in crafting the brand identity for Sea Urchin Studio was to highlight the playful, imaginative, and charming style of the product line through consistent, innovative communications. The new logo features whimsical, hand-drawn elements paired with clean, modern typography, reflecting the balance between creativity and professionalism. A vibrant color palette evokes a sense of…

  • OrthoConnecticut

    OrthoConnecticut

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    Johnny Valente

    We helped OrthoConnecticut, a premier, multi-location orthopedic practice, enhance its digital presence, attract new patients, and strengthen its connection with the local community by implementing a multifaceted digital marketing strategy. We Always Lead with Results Achieved a 223% increase in organic search traffic to the website over 1 year 119,000 total accounts reached via social…

  • Connecticut Breast Imaging

    Connecticut Breast Imaging

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    Johnny Valente

    We rebranded and led a full marketing rollout for Connecticut Breast Imaging, enhancing its reputation as a premier provider of advanced breast imaging services. Our efforts drove a 485% increase in website traffic, introduced three new office locations, and positioned the practice as a leader in patient-centered care and inclusivity. We Always Lead with Results…

  • UCE Fine Builders

    UCE Fine Builders

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    Betsy Brand

    We rebranded and led a full marketing rollout for UCE Fine Builders, establishing it as a premium residential construction company while preserving its established reputation in commercial construction. We Always Lead with Results 2 Industry Award Wins: HOBI Award Winner for “Best Builder Website” and “Best Custom Home 9,000-10,000 SF for Taconic Lodge in Northwest…