DocSimplify
Healthcare in your hands
Establish a distinctive and memorable brand presence for FHIR HIE (DocSimplify) through strategic branding, a conversion-focused microsite, and compelling marketing collateral—positioning the company as a leader in its space and effectively communicating its mission and offerings.
FHIR HIE, is a SAAS solution created to address the expected boom in data exchange within the healthcare industry in the next 5 years. The “plug and play” software solution enables communication among platforms that was not previously possible. Founder, Michael Martin, sought to develop a core marketing infrastructure to give the new business shape and build initial credibility.
Rebrand
We led a full rebrand of On FHIR, transforming it into DocSimplify—complete with a new name, logo, and tagline–”Empowering leaders, simplifying healthcare”. This updated brand identity now clearly communicates the company’s mission and positions it as a forward-thinking leader in healthcare technology. The cohesive visual system lays the foundation for all ongoing marketing efforts.
Click-Funnel
We developed a high-converting, single-page click funnel microsite. Visually engaging and easy to navigate, the site serves as a key resource that positions DocSimplify as a category leader. Its primary call-to-action invites users to book a consultation with founder Michael to explore how DocSimplify can address their specific healthcare technology challenges.
Fact Sheet
We also created downloadable marketing collateral in the form of a double-sided Fact Sheet. This piece highlights the company’s mission, core values, product features, and key benefits—clearly illustrating how DocSimplify helps solve communication challenges in medical practices.
