OrthoConnecticut
Our goal is to help our patients regain mobility, lead active lives and attain optimal well‑being.
We helped OrthoConnecticut, a premier, multi-location orthopedic practice, enhance its digital presence, attract new patients, and strengthen its connection with the local community by implementing a multifaceted digital marketing strategy.
We Always Lead with Results
Achieved a 223% increase in organic search traffic to the website over 1 year
119,000 total accounts reached via social advertising, building brand awareness for new doctor – Dr. Sayegh (within a 1.5 month period)
Increased total monthly Google Ads conversions from 140 to 634 while maintaining a conversion rate of 20-25% across all campaigns (within 1 year)
Average search ranking jumped from 24 to 13 in less than a year
Main location Google Business Profiles average 3,500 local phone calls to the business and 4,500 website clicks QoQ
Ready to take your business to the next level?
Now Find Out How We Did It.
The Objectives
- Increase online visibility, search rankings, and website traffic
- Increase online lead generation in the form of calls and contact form submissions, leading to an increased number of appointments made
- Strengthen brand trust, credibility, and loyalty
- Enhance the patient journey through optimized digital touchpoints
- Increase brand awareness and brand consideration amongst OrthoConnecticut’s target audience
A Tailored Strategy
Brandmark Studios crafted a comprehensive marketing plan tailored to the needs of OrthoConnecticut. By identifying the client’s primary goals and target audience, and performing extensive background research to better understand OrthoConnecticut’s brand positioning, we were able to identify a clear path forward.
SEO
We developed and executed a long-term SEO strategy for OrthoConnecticut, encompassing a complete suite of on-page, off-page, and technical SEO tactics. Our primary focus was on local SEO, helping OrthoConnecticut build strong brand awareness within the community and secure top rankings for highly competitive local search terms. As a result, we successfully outpaced local competitors and positioned the practice as the go-to orthopedic provider in the region.
A data-driven content strategy played a pivotal role in helping OrthoConnecticut rank for highly relevant, frequently searched keywords related to orthopedic services. By creating valuable, targeted content that aligned with user intent, we achieved significant improvements in keyword rankings. This increase in rankings directly contributed to a noticeable increase in organic traffic, bringing in more new leads and appointments for the practice.
Paid Advertising Campaigns
We utilized both Google Ads and social media ad campaigns to target individuals seeking orthopedic services in specific locations.
We implemented a combination of search, display, and Performance Max campaigns to achieve two main goals: build brand awareness and drive new patients/appointments to the practice. By targeting high- intent keywords commonly used by individuals actively searching for orthopedic solutions, we crafted ad copy that resonated with their needs and enticed them to take action. Additionally, we designed custom landing pages that were tailored to each campaign to improve conversion rates and maximize return on ad spend (ROAS).
Recognizing that Instagram and Facebook are OrthoConnecticut’s most engaged platforms, we leveraged these channels to amplify their reach and connect with a broader audience. This approach not only helped us complement their organic content but also allowed us to effectively communicate key messaging, such as introducing new doctors, promoting seasonal injury treatments, and addressing general orthopedic needs.
Organic Social Media Management
Through strategic organic social media management on Instagram and Facebook, we focused on achieving four primary goals for OrthoConnecticut: increasing brand awareness, showcasing their services and expertise, cultivating a community of loyal followers, and delivering valuable, educational content to their audience.
To achieve these goals, we implemented a consistent posting schedule, sharing a variety of engaging and informative content. This included patient success stories that highlighted real outcomes, insights from physicians to showcase their expertise, seasonal health tips to keep the content timely and relevant, and other creative topics designed to keep OrthoConnecticut’s audience both informed and engaged.
Managing Online Reputation
We monitored and encouraged patient reviews on Google Business Profile and Yelp, helping OrthoConnecticut maintain a strong local reputation. We created physical “Leave a review” postcards for the practice and made it as easy as possible to leave a review online via QR code.
We also made sure to dedicate resources to handling negative feedback online. The goal of these responses was to address concerns with professionalism and empathy. They acknowledge the reviewer’s feedback, apologize for any inconvenience, and provide a solution or next steps. By handling negative feedback in this way, we’re able to showcase professionalism and give potential patients an idea of how OrthoConnecticut takes responsibility and actively works to resolve issues.
By aligning messaging and visuals across OrthoConnecticut’s website, email newsletters, and social media channels, we maintained a cohesive brand identity that resonated with patients.
Regular Reporting and Recommendations
We delivered quarterly client reports detailing work performed, key performance data, next steps, and further recommendations. These reports kept OrthoConnecticut engaged in their digital strategy and fostered complete transparency between agency and client.
Through tools like Google Analytics and social media insights, we monitored key performance data relevant to OrthoConnecticut’s primary marketing goals. Regular analysis allowed us to pivot strategies and make data-driven decisions, ensuring we met our goals and adapted to audience behaviors.
