Sea Urchin Studio
The challenge in crafting the brand identity for Sea Urchin Studio was to highlight the playful, imaginative, and charming style of the product line through consistent, innovative communications.
The new logo features whimsical, hand-drawn elements paired with clean, modern typography, reflecting the balance between creativity and professionalism. A vibrant color palette evokes a sense of fun and wonder, appealing to both children and adults alike. The tagline, “Inspiring Play. Sparking Imagination.” reinforces the brand’s mission to create products that encourage creativity and joy. This identity is consistently applied across packaging, marketing materials, and digital platforms, ensuring a cohesive and memorable brand presence.
Sea Urchin Studio celebrated their debut at the NY International Gift Show in 2012 with a brilliant booth display that showcased their products and provided visitors with dynamic marketing materials. We were thrilled to help them launch on the gift show stage, with a highly professional and engaging presentation. The design company specializes in products that create captivating environments to delight young minds, through themed art and design, applied to high quality prints, posters, growth charts and card sets.
The marketing initiatives, including a new tagline, gift show booth display, catalog, sales materials and postcard reflect the ingenuity, passion and creative vision of the Sea Urchin design team. The playful, imaginative and charming style of the product line is reinforced through consistent and innovative branding and a welcoming voice across the materials that intrigues the audience and motivates sales.
