Social media has completely changed the marketing and advertising landscape as well as the consumer's mindset, and the millennials, aged 18 to 35 years of age, were at the forefront of this change. More than nine-in-ten Millennials (92%) own smartphones, according to a new analysis of Pew Researc […]
One of the most important things to understand when designing your Search Engine Optimization (SEO) campaign is that you are trying to optimize for T W O audiences - your potential clients AND search engines! Search engines are always working to refine their service to deliver search results that ac […]
There's no doubt that the term "digital overload" in our personal and professional lives is an understatement. We are exposed to constant messaging through our phones, voice-activated virtual assistants, computers, televisions, cars, watches, supermarkets, favorite coffee joints and in just about ev […]
Social media influenced this year’s presidential campaign in a myriad of ways. It was rare to log in and not see at least one candidate trending, often because of a jab or response posted to one of their social media platforms. Twitter, in particular, seemed to become the candidates’ channel of […]