Hitting The Mark

April 1, 2011
Mobile is the new black

Social media's future is all about mobile delivery. People will access their favorite channels more and more through smartphones and smarttablets and less and less through desktop and laptop computers. All the technological development and advances point in this direction. The question in my mind […]

Read Article
March 30, 2011
What is content marketing?

There’s a lot of buzz these days about ”content marketing”.  With the ever-growing digital methods of communication, primarily on the internet and through mobile devices, comes the need for businesses to offer engaging and useful information on each of the media channels they’re “living […]

Read Article
March 28, 2011
The rise of the curator

Who is not overwhelmed by the sheer magnitude of information available on the web today?   It's not surprising that the next generation of information sifting is evolving and the term for it is "curating".  Similar to the role the curator plays at a museum, by selecting art within a theme for pre […]

Read Article
March 27, 2011
Be a big fish in a small pond

Social media is still  the new frontier for most businesses, of any size.  What that means is there is still an incredible opportunity to get out there ahead of your competition and do it right. Take a cyber look around at your competition, locally, regionally and even nationally, and see what the […]

Read Article