News & Blog | Brandmark Studios

Hitting The Mark

August 23, 2013
Focus on the visual
Don’t underestimate visual impact. In addition to mapping customized messaging along the customer’s journey, plan a roadmap of imagery, tied seamlessly to the content, that builds […]
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July 26, 2013
The Power of Word of Mouth
“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Advertisements usually tell us how great a product is. […]
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July 23, 2013
On Language: Medium Celebrates the Written Word
Many individual writing styles have declined in recent years due to the prevalence of texting and tweeting.  Combine this phenomenon with our goldfish-like attention span, and […]
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June 11, 2013
Battles of the Sexes: How Men & Women Use Social Media Differently
Have you ever wondered how men and women use the internet, particularly, social media differently? This is key information for marketers to understand so that we […]
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