August 23, 2013
Don’t underestimate visual impact. In addition to mapping customized messaging along the customer’s journey, plan a roadmap of imagery, tied seamlessly to the content, that builds […]
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July 26, 2013
“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Advertisements usually tell us how great a product is. […]
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July 23, 2013
Many individual writing styles have declined in recent years due to the prevalence of texting and tweeting. Combine this phenomenon with our goldfish-like attention span, and […]
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June 11, 2013
Have you ever wondered how men and women use the internet, particularly, social media differently? This is key information for marketers to understand so that we […]
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