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Hitting The Mark

September 11, 2013
The Success of a Sleeper Hit
Unless you’ve been living under a rock, you know that “Get Lucky” by French house music duo Daft Punk featuring Pharrell Williams and co-written by Nile […]
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August 23, 2013
Focus on the visual
Don’t underestimate visual impact. In addition to mapping customized messaging along the customer’s journey, plan a roadmap of imagery, tied seamlessly to the content, that builds […]
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July 26, 2013
The Power of Word of Mouth
“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Advertisements usually tell us how great a product is. […]
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July 23, 2013
On Language: Medium Celebrates the Written Word
Many individual writing styles have declined in recent years due to the prevalence of texting and tweeting.  Combine this phenomenon with our goldfish-like attention span, and […]
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