Hitting The Mark

September 14, 2016
How to Manage Your Marketing Portfolio Like An Investment Portfolio

With the proliferation of marketing channels available today, choosing the right channels and tracking results can present a challenge. Some companies choose to stick with traditional mediums like print and radio while more ride the wave of digital marketing. The vast majority of marketers today, ho […]

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August 23, 2016
Periscope: What is it and Who Should Use it?

It feels like new social media platforms are arriving on the scene every day. Deciding whether or not to jump on board can take some serious time and consideration, which you don’t always have if you want to be an early adopter. But you also can’t afford to follow every shiny object. […]

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June 30, 2016
The Internet of Things is Charging Ahead: Are You Ready?

The reach of the internet is constantly expanding.  Modern technology now allows for the connection and communication of things, such as appliances and cars, with one another.  Awkwardly dubbed the Internet of Things (IoT), the concept has evolved over the past few years, and businesses are racing […]

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December 22, 2014
The Six Pillars of Social Commerce & The Importance of Social Influence by Brian Solis

A great video on the importance of social influence. To quote Brian Solis, "The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how people earn and […]

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