Information overload. Data deluge. Two ways to describe the same marketing predicament: today’s customer is bombarded with messaging and imagery on a minute-by-minute basis. So how is a brand to stand out in a crowded marketplace and capitalize on the social media word-of-mouth machine? […]
Understanding the differences between today’s online tools can be helpful to new businesses starting up who want to figure out how to creatively build their online presence, and get the most bang for their buck. The jargon surrounding the tools is diverse and often confusing, but should not hamp […]
It’s January, and that means the Super Bowl is right around the corner. Even if you’re not a football fan, you’re probably tuning in on February 2nd to check out the commercials, which will this year cost a hefty $4 million for a 30-second spot. So what makes an effective, memora […]
The holidays are quickly approaching, and we at Brandmark Studios wish all of our clients and colleagues around the world a healthy and happy new year. When you’re ready to set your plan in place for a successful marketing strategy in 2014, here are some new year’s resolutions that will help you […]
