Hitting The Mark

August 23, 2013
Focus on the visual
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Don't underestimate visual impact. In addition to mapping customized messaging along the customer's journey, plan a roadmap of imagery, tied seamlessly to the content, that builds on itself for greater impact. […]

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July 26, 2013
The Power of Word of Mouth
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"Word of mouth is more effective than traditional advertising for two key reasons. First, it's more persuasive. Advertisements usually tell us how great a product is. But because ads will always argue that their products are the best, they're not really credible. Our friends, however, tell it to us […]

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July 23, 2013
On Language: Medium Celebrates the Written Word
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Many individual writing styles have declined in recent years due to the prevalence of texting and tweeting.  Combine this phenomenon with our goldfish-like attention span, and you have an environment where the task of communicating a successful message can be enormously difficult. So it is more im […]

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June 11, 2013
Battles of the Sexes: How Men & Women Use Social Media Differently
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Have you ever wondered how men and women use the internet, particularly, social media differently? This is key information for marketers to understand so that we can more effectively target our marketing and create the best user experience possible; every aspect of a campaign is affected by the gend […]

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