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Unless you’ve been living under a rock, you know that “Get Lucky” by French house music duo Daft Punk featuring Pharrell Williams and co-written by Nile Rodgers was one of the biggest anthems of the summer. So what is the special sauce that made this song such a hit in a crowded marketplace […]
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Don't underestimate visual impact. In addition to mapping customized messaging along the customer's journey, plan a roadmap of imagery, tied seamlessly to the content, that builds on itself for greater impact. […]
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"Word of mouth is more effective than traditional advertising for two key reasons. First, it's more persuasive. Advertisements usually tell us how great a product is. But because ads will always argue that their products are the best, they're not really credible. Our friends, however, tell it to us […]
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Many individual writing styles have declined in recent years due to the prevalence of texting and tweeting. Combine this phenomenon with our goldfish-like attention span, and you have an environment where the task of communicating a successful message can be enormously difficult. So it is more im […]