9 SEM Tools You Need for Your Search Marketing Strategy

Tag: best sem tools

  • 9 SEM Tools You Need for Your Search Marketing Strategy

    9 SEM Tools You Need for Your Search Marketing Strategy

    Search Engine Marketing (SEM) encompasses both paid and organic strategies aimed at increasing a website’s visibility on search engine result pages (SERPs). Often misunderstood as solely referring to paid strategies, SEM is actually an umbrella term for ANY marketing effort conducted within search engines.  This includes search engine optimization (SEO), which focuses on improving organic…