Category: PR and Media
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A Small Business’s Complete Guide to Podcast Marketing
Key Takeaways As podcasting steadily climbs the ranks in the media and marketing world, it’s transforming how brands and creators reach and engage their audiences. The unique power of audio storytelling is reshaping traditional marketing and giving rise to a fresh frontier: podcast marketing. The number of podcast listeners in the US is projected to…
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![How To Create A Crisis Communication Plan For Your Business [+ Free Template]](https://brandmarkstudios.com/wp-content/uploads/2025/05/Crisis-Communication-Plan-Blog.jpg)
How To Create A Crisis Communication Plan For Your Business [+ Free Template]
In the unpredictable world of business, crises can strike at any moment. Whether it’s a public relations mishap, a natural disaster, or an unexpected global event like the COVID-19 pandemic, how a business responds is crucial to its long-term survival. A solid crisis communication plan ensures that you are ready to communicate effectively during difficult…
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Word-of-Mouth Marketing: Turn Happy Customers into Brand Advocates
What is Word-of-Mouth Marketing (WOM)? If you’ve ever pointed a friend toward a cozy new café or shared details about an amazing phone case when someone admired yours, then you already grasp word-of-mouth marketing—and just how powerful it can be. Word-of-mouth marketing (WOMM) happens when customers naturally share their great shopping or product experiences with…