Strategic marketing planning is at the core of every sound and successful marketing program. It is the long term, top down view of what a company or organization needs to do to reach its business goals. The top-down process of developing a strategic marketing plan helps ensure that all tactical marketing programs support the company's goals and objectives, as well as convey a consistent message to customers. Learn More.
The company's brand is its core personality. Creating a dynamic brand that reflects the true nature of the business is critical in conveying the promise of what the business plans to deliver to its clientele. We seek to create brands that are engaging, speak with clarity, execute beautifully across vehicles and genuinely become the personality of the business. Learn More.
The explosion of the digital marketplace in the last few years has changed the marketing arena forever. Integrating your presence onto the right digital channels for your business is critical to marketing success. You need to know where your customers are online, what interests them and where your messages can influence their behaviors. Mapping out the customer journey and the digital touch-points can move you to the head of the class very quickly. Learn More.
Over 3 billion people are actively engaged on social media daily. We use these channels to amplify your brand, tell your story, create community, engender advocacy, and drive action. We also harness the power of social media through advertising to efficiently reach and convert prospects. Learn More.
Your company's website serves as the key portal through which potential clients decide to connect with you. The site should establish a professional online presence consistent with your brand, clearly inform your audience about what your company does, establish you as a thought leader in your industry and act as a lead generator. Most important...it must be easy to use! Learn More.
Brandmark has deep expertise in both Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We work collaboratively with you to define key terms your users are searching for, to position your website on the first page of Google, using both paid and organic strategies. Learn More.
Brandmark uses marketing automation to automate cross-channel digital campaigns. Using personalized content and engagement tactics, we attract new leads and nurture your contacts while collecting valuable metrics. Brandmark Studios' digital team serves clients in the small-to-medium size business space with automation otherwise only available at the enterprise level.Learn More.
To support your growth goals, we develop campaigns that generate net new leads that you can nurture via marketing or pass to sales. Using sophisticated marketing technologies, we track prospect awareness, interest, and engagement across every online channel, to optimize action and drive revenue.Learn More.
Great advertising concepts are arresting, compelling and drive your audience to change their thinking. They are consistent with your brand's positioning and generate enthusiasm and engagement amongst your target audience. Brandmark breaks through the noise with engaging, compelling, visually arresting creative concepts that meet strategic objectives and effectively motivate your audience. Learn More.
To create the best customer experience, we get into your prospect's shoes, mapping out their interests, needs, and pain points along the purchasing journey. We marry research, usability, information architecture, interaction design, and visual design with content strategies to optimize your website or app. Learn More.