August 23, 2016
The idea of disruption may seem new, and the buzzword recently overplayed, but in marketing, the concept of disruption has been at the very core of […]
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- Marketing Strategy
January 20, 2014
It’s January, and that means the Super Bowl is right around the corner. Even if you’re not a football fan, you’re probably tuning in on February […]
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- Marketing Strategy
September 11, 2013
Unless you’ve been living under a rock, you know that “Get Lucky” by French house music duo Daft Punk featuring Pharrell Williams and co-written by Nile […]
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- Marketing Strategy
July 26, 2013
“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Advertisements usually tell us how great a product is. […]
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- Marketing Strategy