7000 hits on You Tube and counting! Plus shares across Facebook. The Queen of Jordan from 30 Rock uttered just a single word, "HAM!", and her sassy delivery and self appointment to the "Ham Council" is quickly gaining attention across the country, eliciting smiles from audiences of all ages. It's fascinating to see the viral video engine in action. Now...how can Tina Fey, the writer, 30 Rock or some other business monetize this new addition to the cultural landscape?