Social media is here to stay. The expansion of social media as a communications tool has changed our communications with friends and the public, changed how we receive news and changed how we learn about the world.

A systematic approach to social media starts with understanding your audience, including influencers and target audiences. Our work typically starts with an assessment of your current engaged audience and social media program, as well as the competitive landscape. After agreeing objectives, we'll identify opportunities to drive engagement. To create and distribute content that matters to your audience, we map out a plan, define the voice, and focus on storytelling - of your business and your people - to present content that stops people in their tracks - commanding they pay attention to you.