Today’s dynamic online environment makes the consumer more powerful than ever. They are savvy, short on time and expect their needs or questions answered instantaneously. Mobile access has skyrocketed and given everyone the opportunity to shop, search, travel, be entertained or talk to friends at any time and in any place. With each and every one of these online experiences, the quality of their experience heavily influences how they perceive an activity, product or interaction. An essential part of that experience is the ease with which they can find, access, review or buy products and services. For businesses wanting to attract and convert that interest into revenue, user experience (UX) is crucial to their success and in many cases survival.
User Experience, or UX, is the aspect of marketing that focuses on the entirety of the customer journey. When developing and executing today’s digital marketing strategies, UX has become critically important. The ideal online customer journey is a well-conceived, user-friendly website that combines seamless navigation; a simple and straightforward e-commerce process; dynamic and informative content; superior customer service and mobile device compatibility. Attention to the integration of these elements can make or break a business.
We aim to collaborate with our clients, as part of the strategic planning process, to ensure that the overall user experience is harmonious with all the other components of their marketing program.