Hitting The Mark

August 7, 2019
Marketing to millennials – how to convert them into customers!

Social media has completely changed the marketing and advertising landscape as well as the consumer's mindset, and the millennials, aged 18 to 35 years of age, were at the forefront of this change.  More than nine-in-ten Millennials (92%) own smartphones, according to a new analysis of Pew Researc […]

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June 19, 2019
SEO for T-W-O: Optimizing for clients and search engines!

One of the most important things to understand when designing your Search Engine Optimization (SEO) campaign is that you are trying to optimize for T W O audiences - your potential clients AND search engines! Search engines are always working to refine their service to deliver search results that ac […]

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June 15, 2019
Kick off your flip-flops and practice powering off.

There's no doubt that the term "digital overload" in our personal and professional lives is an understatement. We are exposed to constant messaging through our phones, voice-activated virtual assistants, computers, televisions, cars, watches, supermarkets, favorite coffee joints and in just about ev […]

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November 25, 2016
How Social Media Shaped the Election

Social media influenced this year’s presidential campaign in a myriad of ways. It was rare to log in and not see at least one candidate trending, often because of a jab or response posted to one of their social media platforms. Twitter, in particular, seemed to become the candidates’ channel of […]

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December 22, 2014
The Six Pillars of Social Commerce & The Importance of Social Influence by Brian Solis

A great video on the importance of social influence. To quote Brian Solis, "The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how people earn and […]

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