Hitting The Mark

November 21, 2019
Automation investigation: smart filtering of shiny semi-solutions

There’s no question that data and metrics are at the top of every marketer’s mind - - and it’s also an absolute truth that it is a giant task to sift through the thousands of tools out there to help you gather the right data, the critical key insights and make sense of them. We all seek to dev […]

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November 19, 2019
2020 Planning: Reflect, Re-evaluate, Reduce and Renew

Fourth Quarter is here, and it’s critical to proactively plan to end the year on a strong note so that you can use that momentum to launch into 2020. This can be an overwhelming task for many businesses but it doesn’t have to be. Here are four important items to consider in planning your launch […]

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October 19, 2019
Spooky SEO

Does just the thought of SEO spook you? With over 4 million blog posts being published each day and over 5 billion Google searches being made, how do you stand out? […]

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September 9, 2019
How to market on Amazon …and you don’t have to be a retailer!

As one of the largest retailers and digital platform in the world, Amazon is now the 3rd largest advertising platform behind Google and Facebook, according to the Socialmediaexaminer.com. “In 2018, Amazon generated a staggering $10 billion in ad revenue”, far exceeding forecaster’s expectation […]

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September 14, 2016
How to Manage Your Marketing Portfolio Like An Investment Portfolio

With the proliferation of marketing channels available today, choosing the right channels and tracking results can present a challenge. Some companies choose to stick with traditional mediums like print and radio while more ride the wave of digital marketing. The vast majority of marketers today, ho […]

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