Hitting The Mark

September 9, 2019
How to market on Amazon …and you don’t have to be a retailer!

As one of the largest retailers and digital platform in the world, Amazon is now the 3rd largest advertising platform behind Google and Facebook, according to the Socialmediaexaminer.com. “In 2018, Amazon generated a staggering $10 billion in ad revenue”, far exceeding forecaster’s expectation […]

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August 7, 2019
Marketing to millennials – how to convert them into customers!

Social media has completely changed the marketing and advertising landscape as well as the consumer's mindset, and the millennials, aged 18 to 35 years of age, were at the forefront of this change.  More than nine-in-ten Millennials (92%) own smartphones, according to a new analysis of Pew Researc […]

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June 19, 2019
SEO for T-W-O: Optimizing for clients and search engines!

One of the most important things to understand when designing your Search Engine Optimization (SEO) campaign is that you are trying to optimize for T W O audiences - your potential clients AND search engines! Search engines are always working to refine their service to deliver search results that ac […]

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June 15, 2019
Kick off your flip-flops and practice powering off.

There's no doubt that the term "digital overload" in our personal and professional lives is an understatement. We are exposed to constant messaging through our phones, voice-activated virtual assistants, computers, televisions, cars, watches, supermarkets, favorite coffee joints and in just about ev […]

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November 6, 2014
6 Tips for Planning Your 2015 Marketing Budget

Budget season is upon us, and it’s critical to proactively plan for marketing success in 2015. This can be an overwhelming task for many businesses but it doesn’t have to be. Here are six important items to consider in planning your 2015 marketing budget: […]

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