To build a closer, stronger connection with your clients, we look at interaction data to map out the customer journey. This enables the business owner and marketing team to visualize the interactions and ensure that your marketing plan is working. Whether for a service or product, the journey illustrates each action your customer goes through.
This typically includes three core steps:
- Define your users’ personas: Before tracking your customer’s journey, you need to understand who exactly is making this journey. To do so, you will need to know their demographic information, the problems they solve with your product, what they value from the product, and where they get information from.
- Understand your touchpoints: To track the path towards purchase we analyze marketing and sales data. The problem most businesses have is knowing which data is important and how to let the right insights improve the way you engage with your customers. In this stage, we gather data from across all of your channels and identify what is happening for the customer in each channel.
- Draw the Map: After pinpointing who your customers are and the actions they are taking, the next step is to actually draw the customer journey map! This is beyond helpful to understand how customers interact with your brand, and successfully move towards purchase.
Each customer journey will look different depending on the type of business and what your goal is. With that said, the framework and questions above are all very important to consider. If you want to better understand your clients, and improve conversion rates, contact us to learn more. Let Brandmark Studios map efficient journeys for your customers to have the greatest outcome possible, for both them and your business.
We look forward to supporting you and your company’s success!