Hitting The Mark

4 Lessons You Can Learn from Super Bowl Ads

It’s January, and that means the Super Bowl is right around the corner. Even if you’re not a football fan, you’re probably tuning in on February 2nd to check out the commercials, which will this year cost a hefty $4 million for a 30-second spot.

So what makes an effective, memorable Super Bowl ad and what can we learn from them? Here are four tips you can take away from Super Bowl advertising and apply to your own campaigns this year:

Give a taste of coming attractions. A recent article in The New York Times discusses the growing popularity of brands using social media, particularly the YouTube Ad Blitz channel, to show previews instead of the traditional trend of keeping ads under wraps until game day.

Keep it clean. In a move that is sure to be welcomed by a variety of demographics, GoDaddy.com will reportedly move away from its tradition of featuring half-clothed women and focus more on its actual services.

Hit the right note. Pepsi is sponsoring the halftime show and taking advantage of the Grammys, the weekend before the Super Bowl, to promote featured performances by Bruno Mars and the Red Hot Chili Peppers. Other marketers like Bud Light and Kia say their ads will also use music in a big way.

Have some fun. Among the top winners in USA Today’s list of finalists for best ad, humor played a role in almost all of them and none took themselves too seriously.

For details on how we can optimize these trends to help you reach your advertising goals in 2014, please click here.