Social media marketing can be the heart and soul of any good marketing plan. As one of the most popular methods of communication today, it allows for content to be shared rapidly across various platforms, reaching more audiences than ever before. It’s also highly measurable, making it a good vehicle for testing content types and implementation strategies.
According to the We Are Social blog, “More than 4.5 billion people now use the Internet, while social media users have passed the 3.8 billion mark.” With more than half the world population expected to be on social media by mid-2020, the popularity of the internet, and more importantly social media, is undeniable. This is why it is essential for marketers to understand the power of social media, so they can harness its influence, and use it to drive brand visibility and business growth.
Social media offers a plethora of opportunities for businesses to promote their product or service. Social media channels have become powerful tools for marketers to create dialogue with potential customers to grow awareness, expand reach, drive demand and influence action. We love Social Media Examiner’s “Guide to Social Media Marketing for Business” as it offers a comprehensive guidebook for the who, what, where and why of social media marketing. The article outlines some key benefits to social media marketing:
Social media marketing can elevate any marketing plan. As a core component of a marketing toolkit, the opportunities for reaching new clients and spreading visibility are endless. Want to know more? Keep reading Social Media Examiner’s “Guide to Social Media Marketing for Business” and contact us today for advice on how to add a dynamic and effective social media program to your marketing mix.