There’s no question that data and metrics are at the top of every marketer’s mind - - and it’s also an absolute truth that it is a giant task to sift through the thousands of tools out there to help you gather the right data, the critical key insights and make sense of them. We all seek to dev […]
Fourth Quarter is here, and it’s critical to proactively plan to end the year on a strong note so that you can use that momentum to launch into 2020. This can be an overwhelming task for many businesses but it doesn’t have to be. Here are four important items to consider in planning your launch […]
As one of the largest retailers and digital platform in the world, Amazon is now the 3rd largest advertising platform behind Google and Facebook, according to the Socialmediaexaminer.com. “In 2018, Amazon generated a staggering $10 billion in ad revenue”, far exceeding forecaster’s expectation […]
Information overload. Data deluge. Two ways to describe the same marketing predicament: today’s customer is bombarded with messaging and imagery on a minute-by-minute basis.
So how is a brand to stand out in a crowded marketplace and capitalize on the social media word-of-mouth machine? […]