There’s a lot of buzz these days about ”content marketing”. With the ever-growing digital methods of communication, primarily on the internet and through mobile devices, comes the need for businesses to offer engaging and useful information on each of the media channels they’re “living” on. Content marketing is a broad term encompassing all marketing platforms that involve the creation or sharing of content (information) for the purpose of engaging current and potential customers. Content may come in the form of text, video or images and is specifically produced to engage your audience and encourage interaction. Content marketing assumes that delivering high-quality, relevant and valuable information to prospects and customers drives consumers to act in a way that will drive revenue for the business. Ultimately, content marketing should help retain audiences over time and improve loyalty to the brand.