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Hitting The Mark: marketing

April 6, 2020
Communicating in Crisis Mode
The global pandemic we now face will have implications throughout our lives. In the business environment, the impact may come in many forms, such as in […]
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April 6, 2020
You’re cancelled!
Today’s cancel culture calls out brands or personalities for behavior considered unacceptable and it can stifle marketing initiatives if businesses aren’t attentive to it. The fact […]
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November 21, 2019
Automation investigation: smart filtering of shiny semi-solutions
There’s no question that data and metrics are at the top of every marketer’s mind – – and it’s also an absolute truth that it is […]
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November 19, 2019
2020 Planning: Reflect, Re-evaluate, Reduce and Renew
Fourth Quarter is here, and it’s critical to proactively plan to end the year on a strong note so that you can use that momentum to […]
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