segmentation Archives | Brandmark Studios

Hitting The Mark: segmentation

July 28, 2020
Position Your Brand for Success
Brands can take a leadership position by adopting a positioning framework. Learn about the top three drivers that your brand needs to have to relate to […]
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June 15, 2020
Marketing in a downturn – navigating uncharted waters
Our nation’s businesses are facing an unprecedented economic disruption right now, even with the billions of dollars being distributed from the CARES Act. The new U.S. […]
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April 6, 2020
Communicating in Crisis Mode
The global pandemic we now face will have implications throughout our lives. In the business environment, the impact may come in many forms, such as in […]
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April 6, 2020
You’re cancelled!
Today’s cancel culture calls out brands or personalities for behavior considered unacceptable and it can stifle marketing initiatives if businesses aren’t attentive to it. The fact […]
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