Hitting The Mark

April 28, 2014
10 Lessons You Can Learn from a Goldfish

Information overload. Data deluge. Two ways to describe the same marketing predicament: today’s customer is bombarded with messaging and imagery on a minute-by-minute basis. So how is a brand to stand out in a crowded marketplace and capitalize on the social media word-of-mouth machine? […]

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March 31, 2014
Websites, Weblogs and Wikis, oh my! A refresher….

Understanding the differences between today’s online tools can be helpful to new businesses starting up who want to figure out how to creatively build their online presence, and get the most bang for their buck.  The jargon surrounding the tools is diverse and often confusing, but should not hamp […]

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January 20, 2014
4 Lessons You Can Learn from Super Bowl Ads

It’s January, and that means the Super Bowl is right around the corner. Even if you’re not a football fan, you’re probably tuning in on February 2nd to check out the commercials, which will this year cost a hefty $4 million for a 30-second spot. So what makes an effective, memora […]

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December 18, 2013
5 Marketing Resolutions to Make in the New Year

The holidays are quickly approaching, and we at Brandmark Studios wish all of our clients and colleagues around the world a healthy and happy new year. When you’re ready to set your plan in place for a successful marketing strategy in 2014, here are some new year’s resolutions that will help you […]

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March 30, 2011
What is content marketing?

There’s a lot of buzz these days about ”content marketing”.  With the ever-growing digital methods of communication, primarily on the internet and through mobile devices, comes the need for businesses to offer engaging and useful information on each of the media channels they’re “living […]

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March 28, 2011
The rise of the curator

Who is not overwhelmed by the sheer magnitude of information available on the web today?   It's not surprising that the next generation of information sifting is evolving and the term for it is "curating".  Similar to the role the curator plays at a museum, by selecting art within a theme for pre […]

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March 27, 2011
Be a big fish in a small pond

Social media is still  the new frontier for most businesses, of any size.  What that means is there is still an incredible opportunity to get out there ahead of your competition and do it right. Take a cyber look around at your competition, locally, regionally and even nationally, and see what the […]

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March 27, 2011
What’s the future of geo-location for me?

I can't quite see where geo-location is going.  I know that every programmer and marketer worth their weight is working to figure out out how to track our whereabouts and make it useful to the world at large.  The question is, where can it be constructive and useful to us as people and consumers a […]

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