Ten years ago the world was a very different place. The iPhone and Spotify were in their infancy, there was no iPad, no Snap Chat. Social media was the size of a mustard seed, and about to grow.
Social media has completely changed the marketing and advertising landscape as well as the consumer's mindset, and the millennials, aged 18 to 35 years of age, were at the forefront of this change. More than nine-in-ten Millennials (92%) own smartphones, according to a new analysis of Pew Research Center data. They are currently the largest generation on the planet with an annual spend of over 200 billion dollars.
The age spread in this group is so large that breaking it down into 'mini-segments' makes sense. Eighteen to twenty-three year-olds think differently than the 29-35-year olds, therefore defining age segments within the millennial group, and Micro-Messaging them, is crucial to market effectively.
Here are some other marketing strategies that will convert this group into customers.
Go Mobile. You need to be mobile to make an impact. The cell phone screen is the first point of contact, for news, price checking, email and more.
Social Media is no longer optional! Did you know that 55% of millennials learn about products this way?
User Generated Traffic. When people like it they share it! Engage your community and get them to create content that touts your product and services!
FOMO (Fear of Missing Out) drives this group to show up at concerts, post images, and clips and share news, currently making Influencer Marketing and peer-to-peer strategies one of the most important marketing tactics. As one agency noted, “The question [from clients] isn’t, ‘We want to do something with influencers. It’s, ‘What’s the influencer strategy for this program?’”
Online Exclusives and Give-A-Ways drive traffic to email lists, new followers to social channels and new leads for your sales force. A brand blog, podcast or a twitter chat incentivize traffic as well!
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