There's no doubt that the term "digital overload" in our personal and professional lives is an understatement. We are exposed to constant messaging through our phones, voice-activated virtual assistants, computers, televisions, cars, watches, supermarkets, favorite coffee joints and in just about ev […]
Social media influenced this year’s presidential campaign in a myriad of ways. It was rare to log in and not see at least one candidate trending, often because of a jab or response posted to one of their social media platforms. Twitter, in particular, seemed to become the candidates’ channel of […]
With the proliferation of marketing channels available today, choosing the right channels and tracking results can present a challenge. Some companies choose to stick with traditional mediums like print and radio while more ride the wave of digital marketing. The vast majority of marketers today, ho […]
It feels like new social media platforms are arriving on the scene every day. Deciding whether or not to jump on board can take some serious time and consideration, which you don’t always have if you want to be an early adopter. But you also can’t afford to follow every shiny object. […]