The word tribe has become a buzzword lately for the way it can describe a community that is popping up organically online. These days, we’re often hearing the term in the marketing world to specifically signify a group of people who rally around a cause or brand. These people usually have a set of […]
Summer is here, and with it comes a critical shift. People are spending less time than ever in front of their computers, and more time on mobile devices.
According to a new report from eMarketer, we’re […]
Information overload. Data deluge. Two ways to describe the same marketing predicament: today’s customer is bombarded with messaging and imagery on a minute-by-minute basis.
So how is a brand to stand out in a crowded marketplace and capitalize on the social media word-of-mouth machine? […]
Understanding the differences between today’s online tools can be helpful to new businesses starting up who want to figure out how to creatively build their online presence, and get the most bang for their buck. The jargon surrounding the tools is diverse and often confusing, but should not hamp […]