The word tribe has become a buzzword lately for the way it can describe a community that is popping up organically online. These days, we’re often hearing the term in the marketing world to specifically signify a group of people who rally around a cause or brand. These people usually have a set of […]
Summer is here, and with it comes a critical shift. People are spending less time than ever in front of their computers, and more time on mobile devices. According to a new report from eMarketer, we’re […]
Information overload. Data deluge. Two ways to describe the same marketing predicament: today’s customer is bombarded with messaging and imagery on a minute-by-minute basis. So how is a brand to stand out in a crowded marketplace and capitalize on the social media word-of-mouth machine? […]