Hitting The Mark

May 13, 2013
Inbound vs. Outbound Marketing ~ What Is It?
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Do you understand the difference between inbound and outbound marketing? The lingo is not exactly intuitive, yet critical to understand for every marketer operating in today’s business environment. It is essential to differentiate between the two to stay competitive no matter your industry, partic […]

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April 16, 2013
How Much Should Your Company Spend on Marketing?

Many business owners are unsure what they should spend, and what they can afford to spend, in order to market their products or services to the clients they need. Very few companies can rely solely on word-of-mouth, even in a small community, but managers can be reluctant to invest money into the bu […]

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February 28, 2013
The Benefits of Insourcing in 2013: Cost Savings & Savvy PR
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Following years of moving jobs overseas, many American companies are choosing to bring manufacturing operations back home. This is proving to be an effective strategy from both a financial and a branding perspective, cutting costs while garnering positive public relations. Many consumers have long […]

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February 15, 2013
Brands to Watch in 2013
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As we look forward to the year ahead, we are excited to see how established brands will implement innovative strategies to stay at the top of their fields. Influential business blogger Seth Godin urges professionals to transform their businesses by being re […]

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